Marketing and Business Development Coordinator

Firm: Main Street Launch
San Francisco, CA

Payment: Paid
Start Date: Aug 1, 2017
Category: Economic Development
Contact: Karolyn Wong

Posted: Jul 27, 2017

Position Announcement | Marketing and Business Development Coordinator

Location: San Francisco Chinatown


Small Business Needs Assessment & Market Analysis

Main Street Launch is seeking a full time Marketing and Business Development Coordinator. This critical role will help support an informed and data-driven approach to economic development and neighborhood stabilization. There has not been an in-depth needs assessment and market analysis of the small business community in Chinatown for several years. Small businesses are feeling the pressures of rising rents, overhead costs, and increasing housing instability, but it is unclear to what degree. We will deliver a detailed analysis of data on 200 businesses, map them using ArcGIS mapping technologies in conjunction with public databases on small business activity, so that we can better equip the city of San Francisco to effectively plan for the unprecedented growth and change neighborhoods like Chinatown face today.

Marketing & Business Directory
Many small business owners do not have the capability to set up and manage their own marketing campaigns due to limited English and technology proficiency. In order to create an equitable marketing solution that benefits the entire neighborhood, Main Street Launch secured a small grant to create an Online Business Directory to help create, manage and market an online merchant directory for San Francisco’s Chinatown that will not only highlight the businesses along the corridor, but will also include developing businesses’ marketing content and total online presence including their Yelp page, Google Places page, website and other technology tools.

With the Wells Fargo Community WINS funding, we hope to build out an interactive experience of Chinatown’s narrative, culture, and history through visitors’ phones using simple mobile geolocation technology to guide the users’ experience of Chinatown based on their interests, while enhancing tourism and commerce.

Vacancy Tracking
Tracking vacancies is important to help existing businesses find a new local location if their rent increases or lease ends, and allows for residents to start new businesses in a vacant space. Main Street will create and maintain a centralized database of commercial vacancies in Chinatown. We will update the database with new or filled vacancies every quarter, and the information will be uploaded into our GIS technology platform. This platform allows us to have the vacancy data shown in a public facing website, and we are also able to see changes in vacancies over time. This service will be important in attracting new businesses to start in Chinatown and avoid lengthy vacant storefronts throughout the corridor.

Position Responsibilities:

• Door to door business outreach and relationship-building to establish trust, conduct needs assessments, and connect to services
• Provide one-on-one marketing support, social media set-up, business profile for merchant directory
• Work with AVP Business Development to map data using ArcGIS technologies, track vacancies and other business patterns, generate reports, and present data analysis to inform decision-making
• Work with AVP Business Development and AVP SF Relationship Manager on projects related to data analysis, reporting, marketing, community and economic development

• Fluent in Cantonese and/or Mandarin. Chinese cultural competency
• Passion for small business, finance, community and economic development
• Strong survey, data analysis, report writing, and evaluation skills
• Diverse experience in community outreach and engagement
• Adept in navigating and leveraging technological platforms to craft successful user experience, branding, marketing, social media, and economic development campaigns
• Exceptional skills in listening, written and oral communication and emotional intelligence
• Understands team and multi-stakeholder dynamics, and adapts well under rapidly changing conditions. Mission and team driven vs. ego driven
• Fast learner, problem-solving and critical thinking skills
• Takes initiative and accountability on tasks and projects
• Bachelor’s Degree strongly preferred


• Software proficiency including Microsoft Word, PowerPoint, and Excel.
• Adept at learning to use new software; very comfortable with technology.
• Excellent verbal and written communication skills.
• Superb attention to detail.
• Strong time management ability.
• Self-starter who can work with minimal supervision and be comfortable in an evolving nonprofit environment.
• Comfortable meeting deadlines in a fast-paced setting.
• Experience using Salesforce (an online CRM system) is a plus
• Experience using ArcGIS mapping is a plus


All full time employees are eligible for generous medical, dental, vision, paid time-off and 401(k) benefits.


The work environment characteristics and physical effort described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Typically works in an office with adequate lighting and ventilation and normal range of temperature and noise level. Work assignments are diversified and may cause stress in meeting tight deadlines with scheduling requirements. The physical requirements of the job are for employees to talk, hear, bend/stoop, sitting, standing, and/or walking for up to 8 hours per day. Furthermore, the job requires employees to lift/carry/push or pull up to 15 pounds with or without assistance.


Since 1979 we have empowered small business owners in the Bay Area, beginning in Oakland and expanding to serve San Francisco and veteran-owned businesses in California. Through our core services we help small businesses expand in size, increase their profits, and reach their goals. We are honored to work with successful, innovative, and community- oriented entrepreneurs. We believe in the power of entrepreneurship to transform lives and communities. In the last 10 years we closed 629 loans that totaled more than $45 million. Our borrowers have created thousands of new jobs in the Bay Area. Our vision is to empower small business owners to succeed, transforming their lives and helping their communities thrive

How to Apply:

Qualified candidates must submit a resume and cover letter highlighting their relevant experience to with “Marketing and Business Development Coordinator” in the email subject line.

Main Street Launch will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.