1. Develop an understanding of the industry landscape and prepare a detailed map of digital and social media marketing of the company
2. Handle all aspects of SEO (Search Engine Optimization) On-Page and Off-Page
3. Develop original content to include keyword & Perform ongoing keyword discovery, expansion to increase traffic to a site
4. Monitor and evaluate search results and search performance across the major search channels in order to improve rankings & to improve local search
5. Development of Inbound link from relevant sites and directories
6. Performs various techniques of website analysis, competition analysis, keyword research and link analysis
7. Writing Meta tags, Meta description, Articles, PR, Blog Content for web pages and Blog posting
8. Perform content maintenance and updates
9. Responsible for Ad Words , Facebook Ads and other media buy activities
10. To Maximize the utilization of search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) & other Social media platforms
11. Identify and implement innovative SEO strategies
12. Evaluate product offering, traffic, landing page quality, content, design & and analyzing web site performance metrics, and optimization of campaigns